MA®KET's New Dennis Rodman Collection Is Bold and Provacative
Niko Pajkovic — January 29, 2022 — Pop Culture
References: marketmarketmarket & hypebeast
American streetwear brand MA®KET, previously known as Chinatown Market, has partnered with former Chicago Bulls player Dennis Rodman to drop a one-of-a-kind collaborative capsule that is jam-packed with bold patterns and Rodman-esque designs.
Bright doodles, leopard prints, graffiti-style fonts, and high-energy graphics are found throughout the new capsule, all of which draw inspiration from Rodman's maximalist fashion sense and proactive personality. Some standout pieces featured in the collection include Doodle Head Pillows, which don hand drawings of Rodman with different colored afros, and a black mesh jersey, which arrives with graffiti-like stickers with various Rodman-related references. Elsewhere, a black tee features Rodman in a wedding gown, while custom trucker hats appear with dice graphics and ear motifs.
For those interested, the limited-edition Dennis Rodman capsule will be available on MA®KET's website starting January 28.
Image Credit: MA®KET
Bright doodles, leopard prints, graffiti-style fonts, and high-energy graphics are found throughout the new capsule, all of which draw inspiration from Rodman's maximalist fashion sense and proactive personality. Some standout pieces featured in the collection include Doodle Head Pillows, which don hand drawings of Rodman with different colored afros, and a black mesh jersey, which arrives with graffiti-like stickers with various Rodman-related references. Elsewhere, a black tee features Rodman in a wedding gown, while custom trucker hats appear with dice graphics and ear motifs.
For those interested, the limited-edition Dennis Rodman capsule will be available on MA®KET's website starting January 28.
Image Credit: MA®KET
Trend Themes
1. Maximalist Athleisure - Designing eye-catching streetwear that embraces bold patterns, earthy tones and graffiti-style fonts, taking inspiration from sportswear and athleisure.
2. Celebrity Collaborations - Partnering with iconic athletes and celebrities to co-create boundary-pushing designs tapping into their eccentric personalities for maximum impact on the market.
3. Limited-edition Collection Drops - Creating a sense of urgency/desirability through releasing limited-edition collections that create a feeling of exclusivity in the minds of consumers.
Industry Implications
1. Streetwear - Incorporating bold prints, graphics and colors into streetwear that takes inspiration from athlete-personalities.
2. Athletic Apparel - Partnering with athletes to co-design trend-forward sportswear that promotes maximalism, bold patterns, and striking colors that push the envelope in athleticism-focused fashion.
3. Home Decor - Integrating the designs from bold, maximalist celebrity collaborations into statement-making interior decor pieces that celebrate individuality, creativity and pushing boundaries.
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