Denise Reytan has made watches a little less practical, but a little less stress-inducing. Her latest jewelry design, the 't1mepeace' (oh, clever) is made entirely out of stainless steel.
The 't1mepeace' is shaped to look like a regular watch, but is non-operational. Denise Reytan made it in hopes people will wear it in place of their regular watch and thereby will forget what time it is and enjoy life.
Implications - Consumers are looking for products that provide a sense of release from the stresses of everyday life, and these pretend timepieces provide a fashionable accessory without the pressure of time constraints. Using the familiarity from a traditional product and altering it slightly to address specific consumer desires is a great way for companies to sell their products.
Stats for Pretend Watches
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Concept: Pretend Watches
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Segment: Females, 18-35
Comparison Set: 20 similar articles, including: faceless watches, ironic wristwatches, and slithering watches.