Democritization of Daredevils
YouTube Makes New Evil Knievels
Implications - The power of the Internet has shown that people can become celebrities overnight. The amount of attention viral videos garner is astounding, since the Internet allows for worldwide exposure. Businesses have already taken advantage of YouTube by uploading commercials and ads, but they can take this a step further by making it more interactive or by using the unlimited capabilities of technology to truly make ads interactive.