The 'Delta Real Cool Cotton Underpants' Ad Channels Marilyn Monroe

By: Leslie Chen - Published: Jan 30, 2014 • References: grey & adsoftheworld
The iconic pop culture reference made in this ad for 'Delta Real Cool Cotton Underpants' may have you uncontrollably giggling to yourself.

Channeling Marilyn Monroe's legendary moment in 'The Seven Year Itch' - of her standing on top of a subway vent while her white dress blows upwards - this ad is not only a nod to the history of American culture but also quite humorous. Using a man dressed in a button-up with a tie in place of Monroe in her seductive dress, the ad is cheeky enough to bring a smile to your face but also recognizable even to someone who glances at it for a mere second. The ad was created by ACW Grey in Israel with Tal Riven as the Chief Creative Director. Stats for Iconic Pop Culture Campaigns Trending: Older & Warm
Research: 2,216 clicks in 120 w
Interest: 1.4 minutes
Concept: Delta Real Cool Cotton Underpants
Related: 34 examples / 26 photos
Segment: Males, 18-35
Comparison Set: 12 similar articles, including: bathroom-set fashion ads, silly stuttering campaigns, and instant hipster ads.