These DeLonghi Steam Iron ads really quite clever. The series of three print ads includes comparative images of t-shirt with pictures of produce on their chests.
There is an image of a fig screened on a t-shirt before and after enduring the steaming process. When the shirt is depicted as wrinkled, the fig appears like the dried up fruit you would buy pre-packaged in a store. When the shirt appears ironed, the fig is plump and juicy, as if it were just picked from the tree.
The other two images of a dried chili and a crisp bell pepper and the last is of an apricot.
Stats for Comparing Dried Fruits to Wrinkled Shirts
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Concept: Comparing Dried Fruits To Wrinkled Shirts
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Segment: Females, 18-35
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Comparing Dried Fruits to Wrinkled Shirts
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