Comparing Dried Fruits to Wrinkled Shirts - DeLonghi Steam Iron Ads (GALLERY)

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Bianca Bartz
On: Aug 12, 08
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Comparing Dried Fruits to Wrinkled Shirts - DeLonghi Steam Iron Ads (GALLERY) [Edit]


Comparing Dried Fruits to Wrinkled Shirts - DeLonghi Steam Iron Ads (GALLERY)
Comparing Dried Fruits to Wrinkled Shirts - DeLonghi Steam Iron Ads (GALLERY) 2
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Comparing Dried Fruits to Wrinkled Shirts - DeLonghi Steam Iron Ads (GALLERY) 988 Views - Click for Gallery

These DeLonghi Steam Iron ads really quite clever. The series of three print ads includes comparative images of t-shirt with pictures of produce on their chests.

There is an image of a fig screened on a t-shirt before and after enduring the steaming process. When the shirt is depicted as wrinkled, the fig appears like the dried up fruit you would buy pre-packaged in a store. When the shirt appears ironed, the fig is plump and juicy, as if it were just picked from the tree.

The other two images of a dried chili and a crisp bell pepper and the last is of an apricot.

Advertising Agency: Grey, Tel Aviv, Israel Executive Creative Director: Yonatan Stirin Creative Director: Tal Riven Art Director / Illustrator: Tali Dayan Copywriter: Uri Marek Photographer: Baruch Natach Published: January 2008 (adsoftheworld)

Via: adsoftheworld  






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