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DeLonghi Steam Iron Ads

By: Bianca Bartz - Published: Aug 12, 2008 • References: adsoftheworld
These DeLonghi Steam Iron ads really quite clever. The series of three print ads includes comparative images of t-shirt with pictures of produce on their chests.

There is an image of a fig screened on a t-shirt before and after enduring the steaming process. When the shirt is depicted as wrinkled, the fig appears like the dried up fruit you would buy pre-packaged in a store. When the shirt appears ironed, the fig is plump and juicy, as if it were just picked from the tree.

The other two images of a dried chili and a crisp bell pepper and the last is of an apricot. Stats for Comparing Dried Fruits to Wrinkled Shirts Trending: Older & Chilly
Research: 3,913 clicks in 406 w
Interest: 4 minutes
Concept: Comparing Dried Fruits To Wrinkled Shirts
Related: 48 examples / 37 photos
Segment: Females, 18-35
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