Dell Japan Teams With American Artists for 'Studio 15' PCs

By: wang fangqing/ Frances Wang - Sep 9, 2009
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Thanks to the intense competition within the PC market, computer makers are racking their brains to get consumer attention -- and their money, hopefully.

HP’s successful cooperation with fashion designer Vivienne Tam have have been the inspiration that caused Dell to follow suit with something even more eye-popping.

In its newly launched product line - Studio 15 - in Japan, consumers have 17 different color/pattern options offered by three sleek American artists - Mike Ming, Derek Welch and the late Andrea Rosenberger.

Brooklyn-based American-Japanese artist Mike Ming (Michael Miyahira), for example, specializing his art pieces by twisting New York urban culture with a quirky Japanese sense.