Dell and Bizzard Entertainment ask you to choose btween Alliance or Horde logos along with other WoW artwork. Dell wouldn't put out a punk machine for this awesome game. It's over-clockable, duo processor, 3.4 Ghz, NVIDIA graphics board and more.
Implications - Any company seeking that seeks to establish a connection with consumers on an emotional or personal level would be wise to feature ad campaigns that allow consumers to choose a design winner of a product they will sell. By placing that level of trust (and fiscal power) in the hands of consumers, the company shows a willingness to partner with its customers in order to better serve them.