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Bottled Water Bans

Del Posto Restaurant in NYC Leads Green Revolution

— June 23, 2009 — Eco
Renowned Italian restaurant, Del Posto, in New York City, is saying no to bottled water.

The green restaurant is following in the footsteps of many other restaurants in NYC and San Francisco who refuse to serve bottled water to their patrons.

Del Posto says they find it absurd to use packaged water when they have access to local water; especially since the scarcity of water has become a major issue in several parts of the world.
Trend Themes
1. Bottled Water Bans - The trend of banning bottled water in restaurants is an opportunity for disruptive innovations in the beverage industry.
2. Sustainable Restaurants - The trend of green restaurants refusing to serve bottled water presents opportunities for disruptive innovation in the food service industry.
3. Local Sourcing - The trend of restaurants utilizing local water sources instead of packaged water opens up opportunities for disruptive innovation in the water industry.
Industry Implications
1. Beverage Industry - The beverage industry can explore disruptive innovations to provide alternative solutions to bottled water in restaurants.
2. Food Service Industry - The food service industry can embrace disruptive innovations to promote sustainability by eliminating bottled water from their offerings.
3. Water Industry - The water industry has the opportunity to develop disruptive innovations that cater to the demand for local water sourcing in restaurants.
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