This selection of images is from the Dejan Despotovic A/W 09/10 lookbook, which has taken inspiration from the primate world to keep femmes and fashionistos warm this winter. With a bevy of black fur collars, sleeves and capelets, this collection is definitely made for cold-weather climates.

Check out more images of the Dejan Despotovic A/W 09/10 lookbook above, and keep clicking for more furry winter collections.

Implications - Instead of blending into the crowd, consumers now desire to express themselves as individuals. They seek products that will enable them to do this, whether through their unique design or abilities. Companies can cater to these consumers by manufacturing products that have atypical designs, or can be customized.