Rookie

Deja Vu

By: Gentletouchee - Published: • References: bossyswankyfantabolous.blogspot
Gap became known for fantabulous "must-have" black pants more than a decade ago. They flew off shelves and helped millions of women across America dress with sophistication and style.

Gap's reintroduces "the" perfect fitting pair of skinny black pants this fall named after timeless fashion icon Audrey Hepburn -- "The Audrey Hepburn(TM) Pant" is sleek and simple with modern details that are undeniably cool.

In line with this, Gap released "Keep It Simple" TV spots showing juxtaposed classic footage of Audrey Hepburn dancing in skinny black pants to the 1980 AC/DC hit song "Back in Black."

The ad opens with a scene from Funny Face as Audrey Hepburn dances through a Parisian cafe. It continues as she jumps out of the movie and onto a backdrop resembling the look and feel of an iconic Gap ad. Special effects and graphics help her navigate her way across the screen in a series of energetic dance steps. She then jumps back into Funny Face as the spot concludes with the tagline "It's Back -- The Skinny Black Pant." Stats for Gap Skinny Black Pants Trending: Older & Warm
Traction: 7,340 clicks in 422 w
Interest: 4 minutes
Concept: Gap Skinny Black Pants
Related: 56 examples / 43 photos
Segment: Neutral, 18-35
Comparison Set: 20 similar articles, including: 20 relaxing wellness retreats, evasive rotating clocks, and on call barber apps.