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Vi Agroforestry Shows Deforestation of Popular Swedish Parks

By: Laura McQuarrie - Published: • References: creativecriminals
To demonstrate the devastating effects of deforestation, Vi Agroforestry created a video showing what would happen to the appearances of Sweden’s most famous parks without their trees.

Trees provide shade, homes for insects and animals, air purification and providing food and without them, the world would be quite different.

The chilling campaign put together by MRM Stockholm uses advanced photo editing techniques to morph the lush green areas in places like the Humlegården and Pildammsparken into sad, desolate and gray scenes without any trees. The campaign aims bring deforestation closer to the homes of Swedes, putting them in the shoes to experience the same kind of deforestation that's going on in the Lake Victoria Basin in Eastern Africa. Stats for Chilling Tree-Removal Videos Trending: This Year & Buzzing
Traction: 1,457 clicks in 42 w
Interest: 0.5 minutes
Concept: Deforestation
Related: 69 examples / 53 photos
Segment: Males, 18-35
Comparison Set: 25 similar articles, including: fading forest ads, reforestation fashion, and climate-conscious dioramas.