Prodigy

Maybelline New York Goes Dictionary Style To Sell Mascara

By: Vincent Salera - Published: Mar 11, 2009   Updated: Jun 8 2011 • References: adsoftheworld
This ad for Maybelline New York uses a simple black background with the definition of the word “lash” in order to illustrate to women that with their brand of mascara, your lashes will be well “defined,” hence using the definition of the word 'lash.' Simple, yet effective.

The ad was created by advertising agency McCann Erickson, Düsseldorf, Germany with creative direction by Simon Hattrup.

Implications - Simple branding and print advertisements are an excellent way to build intrigue and draw consumer's attention. Businesses that feel the need to over-clutter their branding and advertisements should consider simplifying visuals in order to get straight to the point with consumers who have little time to spend dissecting advertisements.