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Maybelline New York Goes Dictionary Style To Sell Mascara

By: Vincent Salera - Published:   Updated: Jun 8 2011 • References: adsoftheworld
This ad for Maybelline New York uses a simple black background with the definition of the word “lash” in order to illustrate to women that with their brand of mascara, your lashes will be well “defined,” hence using the definition of the word 'lash.' Simple, yet effective.

The ad was created by advertising agency McCann Erickson, Düsseldorf, Germany with creative direction by Simon Hattrup.

Implications - Simple branding and print advertisements are an excellent way to build intrigue and draw consumer's attention. Businesses that feel the need to over-clutter their branding and advertisements should consider simplifying visuals in order to get straight to the point with consumers who have little time to spend dissecting advertisements.

Stats for Ads That Define Beauty Trending: Older & Chilly
Traction: 3,489 clicks in 301 w
Interest: 3.8 minutes
Concept: Ads That Define Beauty
Related: 66 examples / 51 photos
Segment: Females, 18-35
Comparison Set: 24 similar articles, including: electric makeup hues, metrosexual makeup, and virtual realtime makeup system.