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The Deficit Club Amazing Things Shop ad campaign may be promoting unnecessary purchases and frivolous spending, but by doing so it shows just how irresistible the exclusive and limited edition items this store carries are. So much so that people in life-threatening situations would choose their hand-crafted products over a parachute or scuba gear even if the customer happens to be falling from the skies or drowning in a sea.

Hilariously conceived and executed by Voskhod, an ad agency based in Yekaterinburg, Russia, the Deficit Club Amazing Things Shop ad campaign states, “You don’t need it but you’ll buy it.” The detailed drawings were illustrated by Vladislav Derevyannykh while Vladislav Derevyannykh art directed the campaign in collaboration with creative director Andrey Gubaydullin and copy writer Evgeny Primachenko.