Def Jam Rapstar Wants More People to Hold the Mic

By: Vittoria Natarelli - Published: Aug 30, 2010 • References: defjamrapstar & woooha
Def Jam Rapstar brings all the swagger of performing to your basement. Similar to Guitar Hero and SingStar, this game wants you to destroy levels by rapping. This ad drives the point home by having several young people strongly tell the viewer that they are a Def Jam Rapstar. The commercial succeeds in creating the "I'm just like them" feeling.

Def Jam Rapstar could be the next game that everyone has and busts out at parties. Is your swagger undeniable? Stats for Serious Swagger Games Trending: Older & Mild
Research: 1,522 clicks in 298 w
Interest: > 3 minutes
Concept: Def Jam Rapstar
Related: 79 examples / 61 photos
Segment: Males, 18-55
Comparison Set: 29 similar articles, including: video games for boomers, real gaming guitars, and classical gamer spoofs.