Debut by Sturm und Drang

By: Enno Blanke - Published: May 23, 2008 • References:
DEBUT is a new trend site from Hamburg, Germany. With the intention of shedding light on innovations arising in Germany, Sturm und Drang set up Debut to expose the country's latest trends and insights.

Sturm und Drang is a Hamburg-based research agency doing insight and foresight research. This is a somewhat brainy, analytical approach to finding out what's going on in the market and in the consumers' mind. That's the part for the customers.

For everybody else, they share a craftly curated choice of trends and innovations in Debut, like a magazine portion of the web site. Debut features product and service innovations in four categories: Insights, Foresights, Innovations and Visions. This is a showcase for smart, business-relevant innovations and for Ãœber-trends and social developments.

If you want to know what's going on in Germany and to find out what their perception is of the shape of things to come, this is quite a useful site for trend hunting. At this point, it's still only available in German.  Stats for German Innovation Sites Trending: Older & Chilly
Research: 2,030 clicks in 418 w
Interest: 4 minutes
Concept: German Innovation Sites
Related: 59 examples / 45 photos
Segment: Neutral, 18-35
Comparison Set: 21 similar articles, including: wooden boxy speakers, pop art food representations, and entertainment-friendly homes.