Debut by Sturm und Drang
Enno Blanke — May 23, 2008 — Fashion
References: sturmunddrang.de
DEBUT is a new trend site from Hamburg, Germany. With the intention of shedding light on innovations arising in Germany, Sturm und Drang set up Debut to expose the country's latest trends and insights.
Sturm und Drang is a Hamburg-based research agency doing insight and foresight research. This is a somewhat brainy, analytical approach to finding out what's going on in the market and in the consumers' mind. That's the part for the customers.
For everybody else, they share a craftly curated choice of trends and innovations in Debut, like a magazine portion of the web site. Debut features product and service innovations in four categories: Insights, Foresights, Innovations and Visions. This is a showcase for smart, business-relevant innovations and for Ãœber-trends and social developments.
If you want to know what's going on in Germany and to find out what their perception is of the shape of things to come, this is quite a useful site for trend hunting. At this point, it's still only available in German.
Sturm und Drang is a Hamburg-based research agency doing insight and foresight research. This is a somewhat brainy, analytical approach to finding out what's going on in the market and in the consumers' mind. That's the part for the customers.
For everybody else, they share a craftly curated choice of trends and innovations in Debut, like a magazine portion of the web site. Debut features product and service innovations in four categories: Insights, Foresights, Innovations and Visions. This is a showcase for smart, business-relevant innovations and for Ãœber-trends and social developments.
If you want to know what's going on in Germany and to find out what their perception is of the shape of things to come, this is quite a useful site for trend hunting. At this point, it's still only available in German.
Trend Themes
1. Insights - Disruptive innovation opportunity: Develop an English version of the Debut site to cater to a wider international audience.
2. Foresights - Disruptive innovation opportunity: Create a mobile app version of Debut to provide on-the-go access to the latest trends and insights.
3. Innovations - Disruptive innovation opportunity: Implement AI technologies to analyze and predict emerging trends based on data collected from Debut site visitors.
Industry Implications
1. Research and Analysis - Disruptive innovation opportunity: Develop advanced algorithms and machine learning models to enhance the accuracy and efficiency of trend research and analysis.
2. Publishing - Disruptive innovation opportunity: Explore partnerships with major publishing companies to expand the reach and influence of Debut's curated trends and insights.
3. Language Translation - Disruptive innovation opportunity: Develop AI-powered language translation tools to provide real-time translations of trend articles on the Debut site, making it accessible to non-German speakers.
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