Debonair Cigars have hopped on the mustache bandwagon, rebranding their cigar labels with a little cartoon man with a mustache. The hilarious little man is meant to represent the popularity of the mustache and the stereotype that men with mustaches smoke cigars.
This marketing ploy adds a little humor to the ever-serious pastime of smoking cigars. Debonair Cigars are on the right track by capitalizing on this ongoing facial hair trend.
Implications - Businesses that discover unique ways to integrate a popular consumer movement or infatuation into their own products will appeal to a very large audience. Consumers will be attracted to the familiar characteristics and qualities of a product that embraces mainstream or prevailing crazes within today's consumer society.
Stats for Mustachioed Branding
Trending: Older & Chilly
Research: 2,371 clicks in 305 w
Interest: 2.7 minutes
Concept: Debonair Cigars
Related: 53 examples / 41 photos
Segment: Neutral, 18-35
Comparison Set: 20 similar articles, including: cigarotica, 89 tobacco-fueled features, and cigars without 2nd hand smoke.
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