Debonair Cigars Reemerge With Facial Hair Labels
Allison Love — July 17, 2010 — Marketing
References: whitezine & notcot.org
Debonair Cigars have hopped on the mustache bandwagon, rebranding their cigar labels with a little cartoon man with a mustache. The hilarious little man is meant to represent the popularity of the mustache and the stereotype that men with mustaches smoke cigars.
This marketing ploy adds a little humor to the ever-serious pastime of smoking cigars. Debonair Cigars are on the right track by capitalizing on this ongoing facial hair trend.
Implications - Businesses that discover unique ways to integrate a popular consumer movement or infatuation into their own products will appeal to a very large audience. Consumers will be attracted to the familiar characteristics and qualities of a product that embraces mainstream or prevailing crazes within today's consumer society.
This marketing ploy adds a little humor to the ever-serious pastime of smoking cigars. Debonair Cigars are on the right track by capitalizing on this ongoing facial hair trend.
Implications - Businesses that discover unique ways to integrate a popular consumer movement or infatuation into their own products will appeal to a very large audience. Consumers will be attracted to the familiar characteristics and qualities of a product that embraces mainstream or prevailing crazes within today's consumer society.
Trend Themes
1. Mustache-themed Branding - Incorporating mustache-themed branding into products can attract customers who are interested in popular facial hair trends.
2. Humorous Marketing - Using humor in marketing can make a product stand out and appeal to consumers who appreciate lighthearted and unconventional approaches.
3. Incorporating Cultural Stereotypes - Using stereotypes in branding can be a successful way to tap into popular cultural trends and appeal to a wide audience.
Industry Implications
1. Tobacco - The tobacco industry can use unique branding strategies like mustache-themed labels to differentiate their products and appeal to a wider audience.
2. Consumer Goods - Consumer goods companies can incorporate popular cultural trends into their products to appeal to a wider audience and stay current in the market.
3. Fashion - Fashion brands that tune in to popular cultural trends like facial hair obsession can attract customers who want to feel connected to the current zeitgeist.
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