These BMW X5 Ads Use Death Valley Roads to Spell Out Messages

By: Laura McQuarrie - Published: Jun 7, 2014 • References: coloribus
In this print series of ads for the BMW X5, nature poses a series of challenges to drivers, as spelled out by some shapely Death Valley roads. The ads convey that the new BMW model is "Made for whatever nature could ask for." As it is made quite clear from these roads that form a variety of letters from the alphabet, there are tons of sharp curves and challenging roads in the very appropriately named Death Valley.

Although the messages look quite gritty and dark from being shot as aerial views over the dirt-filled landscape of Death Valley, the messages are quite humorous, like one BMW X5 car ad that reads: "Own me, traction master." Stats for Alphabetic Road Auto Ads Trending: Older & Mild
Research: 463 clicks in 102 w
Interest: 0.5 minutes
Concept: "death Valley Roads"
Related: 70 examples / 54 photos
Segment: Males, 18-35
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