Viral Sci-Fi Showdowns
The caption that accompanies this video from Current cheekily adds that military action was authorized after the Enterprise ignored an ultimatum to stop whale poaching. Check out the video above to watch as the Death Star destroys the Enterprise.
Implications - One of the most effective ways a company can earn consumer goodwill points through their marketing is by featuring advertising that either explicitly or subtly references a retro pop culture trope. By connecting consumers to the halcyon days of their youth, the company shows it has a sense of humor, and can connect with an audience based on a mutual, childhood love.