Chicago's 'Dear John' Billboards Target Prostitution Customers
Katie Cordrey — September 9, 2010 — Marketing
References: cbs2chicago & chicagobreakingnews
'Dear John' billboards are showing up near Chicago's O'Hare Airport and their message is clear: Those who pay for prostitution services will also be paying large fines and may land in jail. The area around O'Hare Airport is notorious for prostitution and the increased law-enforcement efforts are uncovering drug and weapons violations as well.
'Dear John' letters are usually written to inform a man that a relationship is over. But the Cook County sheriff's 'Dear John' billboards are a warning that when it comes to buying prostitution services, it's better if the relationship doesn't even start.
'Dear John' letters are usually written to inform a man that a relationship is over. But the Cook County sheriff's 'Dear John' billboards are a warning that when it comes to buying prostitution services, it's better if the relationship doesn't even start.
Trend Themes
1. Increased Law-enforcement Efforts - The increased law-enforcement efforts to combat prostitution near Chicago's O'Hare Airport present opportunities for innovative technologies and strategies to enhance detection and prevention.
2. Public Shaming Campaigns - The 'Dear John' billboards targeting prostitution customers represent a disruptive innovation opportunity in public shaming campaigns as a deterrent for illegal activities.
3. Crackdown on Related Crimes - The crackdown on prostitution near Chicago's O'Hare Airport not only serves as a deterrent for illegal activities, but also unveils potential opportunities for addressing drug and weapons violations.
Industry Implications
1. Technology - The use of innovative technologies to enhance detection and prevention of prostitution-related activities can help law-enforcement agencies in their crackdown efforts.
2. Advertising and Marketing - The 'Dear John' billboards targeting prostitution customers demonstrate the potential for innovative advertising and marketing campaigns to raise awareness and discourage illegal activities.
3. Security and Law Enforcement - The increased law-enforcement efforts and crackdown on prostitution near Chicago's O'Hare Airport present opportunities for disruptive innovations in security measures and strategies to address related crimes.
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