Rockstar

The Dead Castle Project 2012 Spring/Summer Lookbook is Eerily Stylish

By: Jaime Neely - Published: • References: deadcastleproject & lifelounge.au
The Dead Castle Project Spring/Summer 2012 collection for men and women is showcased in a rather eerie lookbook shot in an oceanside cemetery. The lookbook is complete with headstones and feelings of death as the models are dressed in gloomy clothing, including graphic tee-shirts bones, skulls and crosses.

Dead Castle Project -- a Sydney-based label -- is well-known for combining a variety of styles in their collections from surf to skate to grunge and its 2012 Spring/Summer collection is no exception. Featuring plenty of black, the models in the graveyards appear disinterested and unperturbed by the fact that they are surrounded by dead bodies inches beneath the surface. This collection by Dead Castle Project is also infused with a slight dose of badass and authority as showcased in the tee-shirt that reads 'Cool Kids Can't Die." Check out the label's website for more graveyard-inspired styles. Stats for Afterlife-Inspired Fashion Trending: Older & Warm
Traction: 16,774 clicks in 174 w
Interest: 4 minutes
Concept: Dead Castle Project
Related: 109 examples / 84 photos
Segment: Females, 18-55
Comparison Set: 40 similar articles, including: pin-up grafitti girls, haute punk fashion spreads, and cemetery photoshoots.