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The De Facto Standard Fragrance Smells Like a New Macbook

By: Meghan Young - Published: • References: air-aroma & ohgizmo
The De Facto Standard fragrance is made for the Apple fanatic. Inspired by a person's love for their Apple products, it emulates the smell of a brand new Macbook. A nostalgic scent, this cologne will remind people of the first day they got their new laptop, renewing that giddy feeling over and over again.

Created by Air Aroma and Greatest Hits (which is made up of Gavin Bell, Jarrah de Kuijer and Simon McGlinn), the De Facto Standard fragrance was carefully crafted in a lab in France. Specialists began with an unopened Macbook Pro box. As they unboxed the laptop, they systematically compared the smells to samples of glue, plastic, rubber and paper. From there, a fragrance was mixed and sent to Australia to be exhibited at Melbourne’s West Space. Stats for Computer-Inspired Perfumes Trending: Older & Chilly
Traction: 477 clicks in 125 w
Interest: 0.7 minutes
Concept: De Facto Standard
Related: 64 examples / 49 photos
Segment: Males, 18-55
Comparison Set: 23 similar articles, including: hard liquor fragrances, apothecary tropical toiletries, and suave superhero scents.