For the 15th Annual Chief of Police Dinner Gala DDB, Toronto, Canada created these clever little ads that combine crime stoppers and delicious dinners. Showing various "crime scenes" including murdered shrimp, steak and olives, these ads cleverly combine two concepts which are not usually related.
The creative directors behind these cheeky ads full of police tape are Todd Mackie and Denise Rossetto, but they also had help from their talented associate creative directors Paul Riss and Matt Antonello. Chantal Payette was the in-house food stylist that brought this vision to life.
Marketers have relied on creative uses of food and food products for their marketing campaigns before, but this DDB, Toronto, Canada ad connects to attendees at 15th Annual Chief of Police Dinner Gala in a special way.
Stats for Murderous Food Ads
Trending: Older & Average
Research: 4,234 clicks in 270 w
Interest: 4 minutes
Concept: DDB Toronto Canada
Related: 72 examples / 55 photos
Segment: Males, 18-55
Comparison Set: 26 similar articles, including: 61 foodvertising innovations, personified food ads, and sensual sandwichvertising.
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