DDB Goes for a DD B as Self-Parody in Calendar

By: Ayman - Published: Jan 14, 2009 • References: ddb & coloribus
DDB Vancouver went for self-parody in their entry in the National Advertising Benevolent Society (NABS) annual calendar which had a theme of ‘Swimsuit Edition’ for 2009.

DDB went with an image of a young woman with one average sized breast, while the other is extra large with a copy that simply says "DD B."

The copy is a smart play on the agency’s name and a reference to a double-D sized breast. The ad is obviously either an acknowledgment, or a "we don’t care what you say" nudge to everyone who says ad agencies simply show big-breasted women to sell when they are out of creative ideas.

Need proof about the overuse of breasts? Check out a sample below. Stats for Boobvertising Ad Agencies Trending: Older & Warm
Research: 21,879 clicks in 384 w
Interest: 4 minutes
Concept: Boobvertising Ad Agencies
Related: 43 examples / 33 photos
Segment: Males, 18-55
Comparison Set: 16 similar articles, including: parodies of fake boobs as ads, 50 naughty ads that cross the line, and 6 pantene ads.