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Boobvertising Ad Agencies Edit
DDB Goes for a DD B as Self-Parody in Calendar

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Boobvertising Ad Agencies
DDB Goes for a DD B as Self-Parody in Calendar
Boobvertising Ad Agencies - DDB Goes for a DD B as Self-Parody in Calendar (GALLERY) 2
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Boobvertising Ad Agencies - DDB Goes for a DD B as Self-Parody in Calendar (GALLERY)
DDB Goes for a DD B as Self-Parody in Calendar
 Published: Jan 14, 09
Comments: 8 Views: 4,490

DDB Vancouver went for self-parody in their entry in the National Advertising Benevolent Society (NABS) annual calendar which had a theme of ‘Swimsuit Edition’ for 2009.

DDB went with an image of a young woman with one average sized breast, while the other is extra large with a copy that simply says “DD B.”

The copy is a smart play on the agency’s name and a reference to a double-D sized breast. The ad is obviously either an acknowledgment, or a “we don’t care what you say” nudge to everyone who says ad agencies simply show big-breasted women to sell when they are out of creative ideas.

Need proof about the overuse of breasts? Check out a sample below.

Photographer: Philip Jarmain; Retoucher: The Orange Apple; Executive Creative Director: Alan Russell; Creative Director: Dean Lee/Cosmo Campbell; Art Director: Chris Moore; Copywriter: Jarrod Banadyga. (coloribus)

References:  ddb, coloribus

Filed In:  marketing,  naughty,  print






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FOUR WAYS TO REACT: vote, favorite, add more examples of Boobvertising Ad Agencies or comment about DDB Goes for a DD B as Self-Parody in Calendar.

Sandra Winn on Jan 14, 09  423 Trends   1,248 Comments
Good catch on the smaller one--I didn't notice until I read your article! :-)
Sandra Winn on Jan 14, 09  423 Trends   1,248 Comments 0
Ayman Helweh on Jan 14, 09  2,236 Trends   2,641 Comments
Haha, boobs are my weakness Sandy. So I noticed that from the first glance at the image.
Ayman Helweh on Jan 14, 09  2,236 Trends   2,641 Comments 0
Bianca Bartz on Jan 14, 09  4,514 Trends   3,562 Comments
So clever ;)
Bianca Bartz on Jan 14, 09  4,514 Trends   3,562 Comments 0
Jeremy Gutsche on Jan 14, 09  1,657 Trends   2,617 Comments
I have that calendar... It came with the strategy magazine that Trend Hunter Angela won a Canadian Marketing Award gold medal in... (random fact)
Jeremy Gutsche on Jan 14, 09  1,657 Trends   2,617 Comments 0
Ayman Helweh on Jan 14, 09  2,236 Trends   2,641 Comments
That's so cool! Congrats Angela. Jeremy is the rest of the calendar this creatively cool too?
Ayman Helweh on Jan 14, 09  2,236 Trends   2,641 Comments 0
Jeremy Gutsche on Jan 14, 09  1,657 Trends   2,617 Comments
Partially. There's a contest each year for agencies to submit their own photo. Typically, they photoshop agency people into a given scene. DDB was the most clever this year... but I'm not sure if the asymmetrical woman works there. ;)
Jeremy Gutsche on Jan 14, 09  1,657 Trends   2,617 Comments 0
Sandra Winn on Jan 14, 09  423 Trends   1,248 Comments
That is cool Jeremy. Does this calendar in particular have the Maytag man in speedos and the Pillbury dough boy in a thong? I was trying to find some of the other photos from within this calendar earlier today and came across those other two. @Ayman--I was actually going to write this one but I was inspired to do a boob cluster instead. :-)
Sandra Winn on Jan 14, 09  423 Trends   1,248 Comments 0
Jeremy Gutsche on Jan 14, 09  1,657 Trends   2,617 Comments
@Sandra: Maybe one from a different year... Not this time.
Jeremy Gutsche on Jan 14, 09  1,657 Trends   2,617 Comments 0
Favorited by bunbunnyny on Jan 15, 09
Favorited by Supriya Sharma on Jan 15, 09

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