Schitt's Creek and Lion Brand Created David Rose Sweater Patterns
Laura McQuarrie — June 11, 2021 — Fashion
References: adweek
Schitt's Creek style icon David Rose is known for sporting statement designer sweaters and thanks to a yarn brand partnership, fans will soon be able to make their own David Rose sweaters with Rose Apothecary branding. Schitt's Creek teamed up with Lion Brand Yarn Company to create officially licensed patterns and supplies so that fans can create their own handmade products that draw style inspiration from the character.
The designs can be adorned with leather patches that say "Rose Apothecary Exclusive," and the finished products are sure to reflect the caliber of goods sold at the Rose Apothecary.
Over the last year, many people have picked up new hobbies and if one of them happens to be knitting, Schitt's Creek fans will have a stylish way to keep themselves warm.
The designs can be adorned with leather patches that say "Rose Apothecary Exclusive," and the finished products are sure to reflect the caliber of goods sold at the Rose Apothecary.
Over the last year, many people have picked up new hobbies and if one of them happens to be knitting, Schitt's Creek fans will have a stylish way to keep themselves warm.
Trend Themes
1. DIY Sweater Kits - Creating licensed DIY sweater kits is a growing market for TV shows and yarn companies.
2. Brand Collaborations - Collaborating with popular TV shows to create licensed products is an innovative way for brands to engage with fans.
3. Fan-made Products - Providing patterns and supplies for fans to make their own products inspired by a TV show is a disruptive innovation opportunity.
Industry Implications
1. Entertainment - TV shows can expand their brand with licensed products, creating new revenue streams within the entertainment industry.
2. Crafts and DIY - Yarn companies can target the DIY market by collaborating with TV shows and creating licensed DIY kits, thereby expanding their reach into the crafts industry.
3. Fashion - The trend of TV shows inspiring fashion is expanding, offering fashion brands the opportunity to tap into this growing market by creating licensed products inspired by popular TV shows.
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