David K. Shields uses the natural, beautiful outdoors of New Zealand in his latest editorial 'Cut & Paste.' The setting juxtaposes the mostly black-and-white shoot of model Stella Maxwell, who wears pieces from Karen Walker, Alexander Wang and Chloe. High fashion and art are joined together in a rich visual story that resonates with creativity.
'Cut & Paste' from photographer David K. Shields delivers both fantasy and fashion.
Implications - As a result of the austere economic reality imposed by the credit crunch, consumers are looking to engage in escapist fantasies. The David K. Shields' photo shoot is symptomatic of this desire. Companies can capitalize on this desire by creating campaigns that draw the viewer into another world.
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Research: 13,120 clicks in 275 w
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Concept: David K Shields
Related: 104 examples / 80 photos
Segment: Females, 18-55
Comparison Set: 38 similar articles, including: tough chic lookbooks, exquisite equitorials, and collage fashiontography.
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