David Beckham is back and making the rest of us look bad in the H&M Bodywear Fall/Winter Campaign 2012.
After H&M released a very successful campaign last season featuring the popular soccer celebrity, they are back with their fall/winter collection of men's body wear. The photographs include black and white portraits of David flaunting his chiseled figure and various tattoos whilst wearing very little clothing. The simplistic approached to marketing the new line is actually rather clever, women are going to flock to the ads and men are going to want to be more like him.
Photographer for the campaign was Alasdair McLellan who shot the celebrity in Los Angeles. This collaboration between H&M and the soccer super start is going on throughout the year and can be found in all major H&M outlet stores and online.
Stats for David Beckham Underwear Ads
Trending: Older & Chilly
Research: 193 w
Interest: 0.5 minutes
Concept: David Beckham H&M Bodywear
Related: 85 examples / 65 photos
Segment: Neutral, 12-35
Comparison Set: 31 similar articles, including: silver celebrity statues, soccer star skivvies, and dapper poolside pictorials (update).
Unpublished - Did not make the cut
David Beckham Underwear Ads
More Stats +/-
Soccer Star Skivvies
Silver Celebrity Statues
Dapper Poolside Pictorials (UPDATE)
Dripping Jean-Clad Photoshoots