The David Beckham Bodywear Makes its Launch at H&M

By: John Ibbitson - Published: Jan 31, 2012 • References: hm & dose
With the David Beckham Bodywear collection now available in H&M stores, the retail giant, known for its low-costing fashionable duds, has decided to release new images and a commercial promoting the line. Shot in the same black and white photography as the label's first release of imagery, this new commercial focuses on the soccer star's best assets: his ability to model a good pair of underwear that is.

Fans of Beckham will certainly appreciate all the close-up shots of the celebrity's...underwear, and will be rushing to H&M stores to get their hands on their very own piece of Beckham after watching this steamy ad. So why not prepare for Super Bowl Sunday the way a fashionisto does, and buy yourself a pair of these sporty, yet sexy skivvies from the David Beckham Bodywear collection? Stats for Sport Star Underwear Campaigns (UPDATE) Trending: Older & Mild
Research: 2,711 clicks in 225 w
Interest: > 3 minutes
Concept: David Beckham Bodywear
Related: 62 examples / 48 photos
Segment: Males, 18-55+
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