The CEO of BzzAgent, Dave Balter, is the godfather of word-of-mouth marketing. Aside from the success of BzzAgent, Balter is also the author of "The Word of Mouth Manual: Volume II" which covers ground regarding word-of-mouth marketing. His savvy entrepreneurship has even scored his name in the prestigious "40 under 40" list by the Boston Business Journal.
It is evident that Dave Balter is a force to be reckoned with and according to him, Jeremy Gutsche’s breakout book, EXPLOITING CHAOS, is as well. He notes that, "Not surprisingly, it’s hot, hip and absolutely worth talking about."
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Dave Balter, CEO & Author of "The Word of Mouth Manual: Volume II" (INTERVIEW)
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