Sydney Cats & Dogs Home and Bumble Teamed Up to Create a Photo Studio
Laura McQuarrie — January 15, 2019 — Lifestyle
References: sydneydogsandcatshome.org & adsoftheworld
To acknowledge the fact that dating app users are drawn to people with pictures of pets, Australia's Sydney Cats & Dogs Home teamed up with Bumble to create a special dating pop-up photo studio.
At the pop-up photo studio, dating app users were invited to have their picture taken with a dog from a shelter, which helped to raise money for the shelter, increase awareness about the importance of pet adoption and simultaneously help people improve their dating profile and chances for matching with other users. All of the funds generated from this dating pop-up will be put towards building a new shelter in the hopes that people and pets alike will find the love they are looking for this Valentine's Day.
At the pop-up photo studio, dating app users were invited to have their picture taken with a dog from a shelter, which helped to raise money for the shelter, increase awareness about the importance of pet adoption and simultaneously help people improve their dating profile and chances for matching with other users. All of the funds generated from this dating pop-up will be put towards building a new shelter in the hopes that people and pets alike will find the love they are looking for this Valentine's Day.
Trend Themes
1. Pet Adoption Promotion - Disruptive innovation opportunity: Creating collaborative partnerships between dating apps and animal shelters to promote pet adoption through profile pictures.
2. Experiential Dating - Disruptive innovation opportunity: Generating unique experiences for dating app users by offering pop-up photo studios with pets to improve their dating profiles.
3. Philanthropic Marketing - Disruptive innovation opportunity: Combining marketing efforts with charitable causes to raise funds and awareness for animal shelters.
Industry Implications
1. Dating Apps - Disruptive innovation opportunity: Integrating features that incorporate pets to enhance the user experience and increase engagement.
2. Nonprofit Organizations - Disruptive innovation opportunity: Collaborating with dating apps to implement initiatives that support their cause and improve social impact.
3. Photography Studios - Disruptive innovation opportunity: Partnering with dating apps and animal shelters to offer specialized photo shoots that cater to users' desire for pet-friendly profile pictures.
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