Loveflutter's Quirky Dating Ad Series Inspires Intrigue

By: Laura McQuarrie - Published: May 21, 2014 • References: loveflutter & creativecriminals
With the #QuirkyMe dating ad series, new mobile dating app 'Loveflutter' is hoping to lure in personality-packed individuals, so that people can say farewell forever to boring dates. As a new dating service on the market, it's difficult to go up against other major sites and apps, but Loveflutter is attempting to tap into a more niche market by branding itself as a more quirky form of Tinder.

Instead of wordy profiles and photos, Loveflutter helps prospective dates connect by sharing one interesting fact about themselves, before their personal pictures are revealed. The print campaign for the #QuirkyMe campaign sums this concept up nicely, showing people with bags over their heads, decorated with intriguing designs and messages like "I used to be a spy" and "I have a real superpower." Stats for Mysterious Dating App Ads Trending: Older & Mild
Research: 704 clicks in 104 w
Interest: 0.5 minutes
Concept: "dating Ad"
Related: 79 examples / 61 photos
Segment: Neutral, 12-35
Comparison Set: 29 similar articles, including: religion-based dating apps, coupled-up communication apps, and career-oriented dating apps.