The latest findings of the Jawbone UP-24 data-tracking device are extremely useful for market research. You may recall that this product promotes health and fitness through an app and wristband. The latest of the data collected from this program reveals insights from the UP community.

The resulting data correlates to lifestyle, geography, and travel habits that are all tied to sleep. The results reinforce what we know from conventional wisdom, but are placed into a context that allows real data to support it. The tangible results find that those who work hard, play hard, and thus sleep less. This information is useful for creating future products that appeal to these types of lifestyles, and will eventually create new marketing opportunities.