The Das Schloss Mall Enables Consumers to Shop Underwater

By: Hayley McGlone - Jul 25, 2016
References: techninja.me & digitaltrends
The Das Schloss mall in Berlin, Germany uses a projector to enable consumers to shop underwater. The mall is home to Europe's largest ceiling projection since the images play across a 3,900 foot ceiling.

The installation took two years of design and planning, two months to install and two weeks for final setup. Center manager Oliver Mohr said, "Because the interior has a lot of architectural lighting, we wanted the visual system to be even brighter so our visitors could fully immerse themselves."

The Das Schloss ceiling projector allows consumers to be mesmerized by their evolving environment since the projected image can easily be changed. Das Schloss can project images on the ceiling to fit the season or upcoming holiday. The mall can utilize the ceiling projection to get consumers into the seasonal or holiday spirit while shopping and keep them coming back to see the latest projection.