Stop-Motion Whiteboard Animations
Using simple sketches, Darren Turner uses stop-motion to illustrate some naive ideas you'd expect to see in children's books. Making the classic scary monster look peaceful and silly, Darren Turner was undoubtedly creative with this 'Monster Cab' short. Check out the featured video and see this stop-motion piece for yourselves.
Implications - No longer just looking for artwork that is aesthetically pleasing, consumers are attracted to pieces that are relatable. Designs that feature a familiar element are appealing to those who desire a closer connection to the purchases they make.