D'Arouche has created this steamy promo to publicize its hip t-shirt collection for 2009. Retro filming techniques create a grainy effect and the enthralling background music adds to the edgy feel of the video. The whole feature was shot in a shower.
The awesome soundtrack is by Zero Um with makeup by Daniel Herandez and stars models Ana Cláudia Michels and Oscar Suonelid.
Mini movies as fashion campaigns are coming on full throttle, and I for one can't wait to see where the designers take this approach.
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Concept: Steamy Fashion Promos
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