Rockstar

D'Arouche Shoots T-Shirt Ads in the Shower

By: Elsa Blaine - Published: • References: eaudarouche & jcreport
D'Arouche has created this steamy promo to publicize its hip t-shirt collection for 2009. Retro filming techniques create a grainy effect and the enthralling background music adds to the edgy feel of the video. The whole feature was shot in a shower.

The awesome soundtrack is by Zero Um with makeup by Daniel Herandez and stars models Ana Cláudia Michels and Oscar Suonelid.

Mini movies as fashion campaigns are coming on full throttle, and I for one can't wait to see where the designers take this approach. Stats for Steamy Fashion Promos Trending: Older & Mild
Traction: 3,447 clicks in 282 w
Interest: 4 minutes
Concept: Steamy Fashion Promos
Related: 92 examples / 71 photos
Segment: Females, 18-35
Comparison Set: 34 similar articles, including: dichromatic fashion films, video fashiontography, and maximalist transparent bags.