The iconic Australian harbour, Darling Harbour, recently received an enormous re-branding with the creation of a balloon-inspired font for its print, digital and ad marketing. The new font, fittingly named Darling Harbour after the Sydney harbour, turns the alphabet into a series of giant helium balloons.
The Darling Harbour re-branding expertly hinged itself on the creation of a new and customized font to market the brand on a visual level. The Darling Harbour font was inspired by helium balloons. Each letter in the Darling Harbour alphabet looks just like a technicolor floating balloon that is customizable in size, shape and color depending on the ad campaigns it is featured in. For example, for a Christmas party at Darling Harbour, the ad features the words "Santa Fest" written in candy cane balloons.
Stats for Typographic Balloon Branding
Trending: Older & Mild
Research: 1,489 clicks in 103 w
Interest: 1.3 minutes
Concept: Darling Harbour
Related: 65 examples / 50 photos
Segment: Neutral, 18-55
Comparison Set: 24 similar articles, including: clever edible typography, typography iconic landmarks, and intricate pulp alphabets.
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