The Darkroom concept store in London is designed to look like, well, a photographer's darkroom. The store is known for their high-end fashions, home decor designs, lifestyle accessories, and of course, their unique decor.
The Darkroom concept store also hosts bi-monthly art shows and exhibits, which fits right in with their theme.
Check out the photographic Darkroom concept store in the gallery above!
Implications - Stores with a theme that consumers can identify with and tell people about are on the rise. Concept stores that emphasize personal style are what consumers are looking for to spice up their routine shopping experience. Transformable, pop-up shops and retro-inspired boutiques, or even this darkroom concept, are all unique and make shopping an experience for the customer rather than a banal task.
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