Darkness Decends on Retail Stores - Buyers Pay More When Sad


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Going Like Sixty
On: Feb 8, 08
1682 Trends
246 Comments

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This article has been posted to Going Like Sixty's portfolio, but it was not published for the following reason(s):

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Darkness Decends on Retail Stores - Buyers Pay More When Sad [Edit]

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Retail locations may suddenly change. Instead of cheery and bright and muzak, it may be gloomy and Alanis Morrison. A recent study out of Boston reveals that spending judgement goes wacko when feeling the blues. Sometimes shoppers would pay nearly four times the amount after watching a depressing video. Advice is go for the brownies and booze and avoid the shoes.

Via: usatoday

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Comments:

I could see this being true in lots of cases, but not when clothes shopping. People want clothes that make them feel good, so if they're feeling blue when trying it on, chances are, they wouldn't buy. Maybe that's just me!

By: Bianca Bartz on Feb 8, 08 | 2892 Trends | 596 Comments

i agree with Bianca. If it starts depressing me, it wont be 'retail therapy' anymore, and as humans we will avoid it and find something else cheering.

By: Ayman Helweh on Feb 8, 08 | 1231 Trends | 561 Comments

If it's "retail therapy" I think the point is that you would be willing to pay MORE to feel better.

By: Going Like Sixty on Feb 8, 08 | 1682 Trends | 246 Comments

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