Dixie's Dark for Dinner Campaign Encourages In-Person Connections

By: Meghan Young - Jun 17, 2015
References: dixie & psfk
The Dark for Dinner campaign by Dixie is one many families will want to get behind. It encourages people to leave their phones elsewhere during Sunday dinners to ensure they enjoy the company they keep around the dining table instead. Although a short challenge -- lasting only six weeks -- the Dark for Dinner campaign may very well instill a ritual families and friends would be loathe to break.

Inspired by research conducted by Dixie, the Dark for Dinner campaign hopes to combat rising instances of such daily distractions as phone calls, emails, texts and TV around this time of day. It's part of Dixie's larger 'Be More Here' campaign and each night will revolve around a different theme to promote conversation.