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Artful Lighting Editorials

The South China Morning Post Style Dark Desires Photoshoot is Lit Up

— May 6, 2015 — Fashion
The South China Morning Post Style editorial titled Dark Desires plays with lighting in breakout ways. Photographer Phoebe Wong chose to capture model Timea Pampuk with the use of orange, blue and yellow-hued tones, all of which came across as patterned in front of diverse backdrops.

Stylist Chris Chow ensured that in spite of the captivating colors, attention was still drawn towards striking apparel. This came of Chow's choice of knee-high leather boots, bustiers and cropped color blocked jean jackets.

Focus on apparel was again seen in Chow's selection of striking outerwear. Patchy black and white fur coats and gold-lined army jackets drove this feature home, merging undergarments with items best suited to everyday wear.
Trend Themes
1. Multicolored Lighting - Opportunity for lighting companies to innovate and create lighting solutions with vibrant multicolored tones for fashion photography and events.
2. Patterned Backdrops - Opportunity for photography backdrop companies to innovate and create patterned backdrops for fashion photography and events.
3. Color-blocked Fashion - Opportunity for fashion designers to use color blocking techniques on everyday wear clothing items for a more striking look.
Industry Implications
1. Lighting - The lighting industry can cater to the needs of the photo and fashion industry by creating products with specific color palettes and designs.
2. Photography - Photography backdrop companies can innovate and create patterned backdrops to provide more interesting and visually captivating settings for fashion photography.
3. Fashion - Fashion designers can incorporate color-blocking techniques into everyday wear clothing items, providing a more elevated and statement-making look.
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