The black-jeweled masks used in the Daria Zhemkova Vestal Magazine editorial for the January 2011 issue emanate a sultry and dangerous vibe. The black lipstick, dark eyeliner and luscious lashes applied by makeup artist Fumi complete the gothic cover spread.

Snapped by Kevin Sinclair, the Daria Zhemkova Vestal Magazine spread represents a fresh alternative to traditional publications.

Implications - People are drawn to the ability to transform themselves. The idea that they can put on a mask and not be themselves for even a night can allow them to showcase their inner self and feelings. By disguising their identity, the person is also able to create a confidence that they normally wouldn't display.