Forget models posing to sell makeup, after Heidi Klum for Victoria's Secret, here is Daria Werbowy for Lancome. The 22 year-old supermodel has created a new limited edition collection for the brand. It consists of a neutral eyeshadow quad, lip gloss, and lipstick.
"This collection is a true expression of modern femininity, and it was really Daria's passion that inspired the project," said Odile Roujol, global president of LancÃ´me.
The collection which will be exclusive to Sephora (in Germany it will be exclusive to Douglas and in the U.K. exclusive to Selfridges) will Centro Espacial Vik Muniz, a program that provides arts programs, education and training for young people from that city in an effort to keep them off the streets and away from gangs and drugs.
"I don't want it to be a marketing tool," Daria told WWD. "I want it to evolve and to grow in the future. It is really about bringing a different kind of beauty to people." The fabulously philanthrophic line debuts this April worldwide and will be initials with the letters DW.
Stats for Models As Design
Trending: Older & Mild
Research: 3,442 clicks in 445 w
Interest: 4 minutes
Concept: Models As Design
Related: 40 examples / 31 photos
Segment: Females, 18-35
Comparison Set: 15 similar articles, including: top 55 food branding ideas in may, 22 family-friendly social media initiatives, and robotic baby plush toys.
Models As Design
More Stats +/-
22 Family-Friendly Social Media Initiatives
Top 55 Food Branding Ideas in May
Robotic Baby Plush Toys
IoT-Integrated Medical Platforms
Upgraded Hotel Points Programs