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Abused Women as Dolls Edit
Dar Al Amal Public Awareness Ad

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Abused Women as Dolls - Dar Al Amal Public Awareness Ad
Dar Al Amal Public Awareness Ad
 Published: Jan 15, 09
Comments: 1 Views: 2,820

This powerful ad for Dar Al Amal (Arabic for ‘House of Hope’), a shelter for abused women, depicts a sexually abused female as a lifeless doll or mannequin.

The ad, which was created by Memac Ogilvy & Mather (Dubai, UAE), couples the powerful imagery with a donation plea to keep the shelter running and to “Help her feel human again.”

The ad was photographed by Alex Sandwell Kliszynski with creative director Dalbir Singh, art director Rafael Rizuto, and copywriter Sascha Kuntze.

References:  coloribus, arabaquarius.blogspot

Filed In:  activism,  marketing,  print,  social






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FOUR WAYS TO REACT: vote, favorite, add more examples of Abused Women as Dolls or comment about Dar Al Amal Public Awareness Ad.

Katie Cordrey on Jan 15, 09  730 Trends   452 Comments
This is really interesting. I wonder if it will be effective as a fundraising and awareness message. I'm so used to shockvertising that this seems almost too artistically beautiful to work as an abuse message.
Katie Cordrey on Jan 15, 09  730 Trends   452 Comments 0
Favorited by Sam A on Jan 16, 09
Favorited by Ariana Shaw on Jan 17, 09

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Abused Women as Dolls