Dar Al Amal Public Awareness Ad

By: Ayman - Published: Jan 15, 2009 • References: coloribus & arabaquarius.blogspot
This powerful ad for Dar Al Amal (Arabic for ‘House of Hope’), a shelter for abused women, depicts a sexually abused female as a lifeless doll or mannequin.

The ad, which was created by Memac Ogilvy & Mather (Dubai, UAE), couples the powerful imagery with a donation plea to keep the shelter running and to "Help her feel human again."

The ad was photographed by Alex Sandwell Kliszynski with creative director Dalbir Singh, art director Rafael Rizuto, and copywriter Sascha Kuntze. Stats for Abused Women as Dolls Trending: Older & Average
Research: 18,150 clicks in 384 w
Interest: 4 minutes
Concept: Abused Women As Dolls
Related: 26 examples / 20 photos
Segment: Females, 12-55
Comparison Set: 10 similar articles, including: powerful psas, glow in the dark ads, and cattle branding kids.