The Intensly Opulent Daphne Guinness NARS Campaign

By: Tiana Reid - Published: Jul 3, 2010   Updated: Aug 9 2011 • References: narscosmetics & nymag
The Daphne Guinness NARS campaign features the socialite and heiress as the model for François Nars' latest makeup campaign. The whole shebang is part of a bid to promote the highly glamorous purple eyeshadow that was named after Daphne Guinness.

The over-the-top fashion collector was just right for the Daphne Guinness NARS campaign. Nars said of the makeup, “When I started thinking about colors that meant Daphne to me, purple felt right.”

Implications - In today's society, there is a very large clientele within the female population that opts for products reflective of their feminine tastes and preferences. Businesses that offer this group of consumers products with glamorous qualities will likely experience favorable results. Stats for Porcelain Doll Advertorials Trending: Older & Warm
Research: 22,713 clicks in 308 w
Interest: 4 minutes
Concept: Daphne Guinness Nars
Related: 81 examples / 62 photos
Segment: Females, 12-55+
Comparison Set: 30 similar articles, including: mime-faced makeup, 80s eye makeup, and couture footwear frenzies.