The Intensly Opulent Daphne Guinness NARS Campaign
The over-the-top fashion collector was just right for the Daphne Guinness NARS campaign. Nars said of the makeup, â€œWhen I started thinking about colors that meant Daphne to me, purple felt right.â€
Implications - In today's society, there is a very large clientele within the female population that opts for products reflective of their feminine tastes and preferences. Businesses that offer this group of consumers products with glamorous qualities will likely experience favorable results.