Most of the portraits in magazines either feature dressed down supermodels or celebrities in a more natural state than the public is used to, but the Danielle Levitt 'Honeys' photoshoot in Vice Magazine is a testament to the transformative power of portraits of every day people.
The Danielle Levitt 'Honeys' photoshoot eschews the conventions of normal magazine portraits and focuses on gritty, gutter punk looking duos. Each shot is dripping with aggressive attitude and unique swagger. Some highlights include two shirtless (one of whom is toothless) and tattooed buddies grinning shamelessly for Levitt, or another of my favorites features a purple mohawked punk stands with his pink-haired and face pierced girlfriend. The Danielle Levitt 'Honeys' photoshoot comes off so well because each picture makes it evident that the two portrait posers share a strong bond.
The feeling is contagious.
The Vice issue that features this Danielle Levitt 'Honeys' phootshoot is available now.
Implications - In the last few years, ad campaigns like Dove's 'Campaign for Real Beauty' have attracted attention for celebrating every day people. A company can capitalize on this craze by creating an ad campaign that features normal, every day people using the company's products. This connects consumers to the brand because they see different forms of themselves represented in the marketing, not celebrities or athletes. It also shows that the company values their consumers at a higher level than most others.
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Concept: Danielle Levitt Honeys
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