In the latest Daniel Wolfe Guinness advertisement, the video encourages viewers to paint the town black in celebration of the remarkable spirit of legendary founder Arthur. Anticipation builds considerably in this film, as an entire town begins to prepare for its Arthur's day celebrations, from painting sheets to walls to pianos, to covering themselves in the substance. The event is huge in Ireland, but with such an incredible video it is sure to become a worldwide party.

The spot was created by the cutting-edge ad agency Saatchi & Saatchi, using director Daniel Wolfe, who successfully channels the spirit of Guinness, one of the most prosperous beer brands worldwide.

So follow the advice of the Daniel Wolfe Guinness film and hit the streets with paint as you raise a pint to Arthur on September 27, 2012.