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Phantasmagorical Beast Illustrations

The Daniel Horowitz 365 Series Pairs Animals with the Surreal

— January 24, 2013 — Unique
Daniel Horowitz is a New York-based illustrator and mixed media artist with a penchant for blending fantastical elements and animals in his work. Earlier this year, Daniel Horowitz created the '365 Series,' a collection of illustrations for each day of the year, at the rate of one drawing a day.

While the theme and content of each drawing varies, one major staple features Daniel Horowitz illustrating animals in unusual and fantasy-like settings, including two regal fish in identical dresses and high-heels, eyes fixated on the camera; a glamour shot of a Betty Draper lookalike, a possum wrapped comfortably around her face; a horse standing in front of a lake, a large and effervescent bird taking a bite out of his midsection. Each image is imaginative, unconventional and undoubtedly jarring.

Despite his eye for the abnormal and nontraditional, Daniel Horowitz is a darling of major media companies. His work has appeared in the New York Times, the Wall Street Journal, and GQ.
Trend Themes
1. Fantastical Animal Illustrations - An opportunity for artists, publishers, and entertainment companies to introduce a new genre of illustrations and animations that blur the line between reality and fantasy
2. 365-day Art Challenge - An opportunity for social media, e-commerce, and art supplies companies to promote challenges that encourage daily creative expression and showcase products and creations
3. Unconventional Art Themes - An opportunity for galleries, artists, and art collectors to expand their collections with rare themed artworks that challenge the norm and captivate audiences
Industry Implications
1. Art and Design - An industry that can explore new niches and opportunities that emerge from the merging of reality and fantasy in visual arts
2. Publishing and Media - An industry that can leverage unconventional illustrations and content to create a new type of entertainment that appeals to audiences' curiosity and sense of imagination
3. Social Media and Marketing - An industry that can tap into the growing trend of social media challenges and user-generated content to promote engagement and connect with audiences through creative expression
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