Masked anything scares the hell out of me. Dani Ionita's 'Paradise Circus' definitely gave me goosebumps. Seeing the woman unmasked did help to partially quell my fear of masks, but it left me wondering: Who was behind the other mask?
Implications - Many consumers relish in products that emanate a sense of mystery. Such products enable the consumer to utilize it as they may, contributing to the overall experience generated from a product.