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Toy Makers Expect Sales Drop Over Recall

By: Ben Preiss - Published:   Updated: Mar 31 2011 • References: money.cnn & iht
Toy makers fear a backlash from angry consumers over the recalling of 19 million Chinese produced toys by Mattel because of either lead paint or small magnets that can be accidentally swallowed. Sources say Mattel is preparing itself for the worst case scenario of angry parents whose children have been exposed to the potential threats.

Implications - Corporate disasters such as the $19 million Mattel recall call for fast reactions and strategic PR campaigns. Some great case studies of such examples include Tylenol and Coca-Cola, both of which exemplified a fast, yet strategic approach and tons of consumer communication. Ultimately, there is hope for Mattel to reconcile as long as they follow their successful predecessors' steps. Stats for Dangerous Toys Trending: Older & Mild
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Comparison Set: 27 similar articles, including: hispanic fast food ads, biodegradable carton designs, and juice-infused water.