Everyone can use a pick-me-up once in a while and this dancing pony ad will surly do the trick. The video features a Shetland pony staring out at the ocean, wanting something more out of life. Suddenly Fleetwood Mac's "Everywhere" begins playing and the pony has a bounce in it's step. Unable to contain the urge to break free and dance to the classic tune, the pony starts moonwalking across the field. The dance party comes to an abrupt end when a farmer drives by on a tractor. The message of the campaign is that silly stuff matters too. And the message was heard loud and clear as the video went viral and has received nearly six million views on YouTube.
Check out Jessica Marren's interview for more on this viral dancing pony and information about her time here at Trend Hunter.
Stats for Personified Pet Campaigns
Trending: Older & Mild
Research: 496 clicks in 160 w
Interest: > 3 minutes
Concept: Dancing Pony
Related: 79 examples / 61 photos
Segment: Neutral, 4-55+
Comparison Set: 29 similar articles, including: men-as-meat commercials, comical tourism slogans, and customizable dancing pony videos.
Personified Pet Campaigns
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