Conventional dance videos feature artists like Beyonce and Britney Spears, but this commercial done for the Xbox Kinect alters these preconceptions. The video instead features a British man who convinces himself he is Kylie Minogue. Hilarity ensues as he attends a concert for the singer, and proceeds to break into her dressing room and completely take over the performance.
This trend fits into the broad category of dancevertising, as quite a few trends have incorporated dancing elements into their campaigns. Chris DeLuca discusses this development, along with his experience of being a Trend Hunter intern. DeLuca interned during the summer of 2011, and always brought enthusiasm and fun to every beer Friday and lunchtime discussion.